Lisa Hogg is a South African mother of two who has adopted Amsterdam as a new home. She hustles in the corporate brand world as a senior executive at TOMS, the shoe company that donates a pair of shoes to a person in need for every single pair sold. Her mission (and that of her company)? Improve lives through business.
Lisa Hogg is first and foremost a mum of two, followed by being a passionate, motivated and ambitious senior executive with a proven track record spanning all areas of marketing and brand communications.
Lisa joined the TOMS family as EMEA Marketing Director in 2016, utilizing her vast experience to drive the social entrepreneurial efforts of TOMS.
While traveling to Argentina in 2006, TOMS Founder Blake Mycoskie saw the hardships faced by children growing up without shoes. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need.
To date, over 86 million new pairs of shoes have been given to those who need them.
More about Lisa
If you were to give advice to someone that is working a job that doesn’t matter, but that wants to find something that does – what would it be?
They say with dating you should make a list of what you are looking for so you know it when you see it. Do the same with work. A job that ‘matters’ looks different to everyone : it could be a subtle shit or maybe a full turnaround of your career. Don’t do it flippantly, put time and thoughtful energy into it.
What did you want to be growing up as a child?
An architect or pediatrician.
What is the most important thing a company has to do if it wants to do good in the world?
Walk the walk. Not just superficial efforts to show support. There are so many good people working towards various systems changes so the opportunity to support in a myriad of ways exists out there. When wanting to do good in the world also make sure it is sustainable and that it is core to who you are as a company. Keep it real!
Do you sometimes struggle finding a healthy balance between work and life? How do you maintain this balance?
I struggle all the time, I am struggling now. I love what I do and live with passion so the chance of burning too bright, too fast is a daily danger for me. Meditation, journaling and oracle cards help me ground myself. Eating cleaner when I can makes a huge difference, and I know exercise is my friend but I don’t call her often enough.
What advice would you give somebody wanting to do something that is more fulfilling and helps other people, but not knowing where to start?
I kind of feel this answer would be the same as the first, the only addition being ask for help. Find people in the space that you are interested in and have as many conversations as you can. Community and network is key.
What matters most to you in your work?
That I show up authentically every day, that I lead with strength and kindness. That I set an example for others in being human, and especially for women in being strong and unapologetic. Ultimately that I make positive impact, and that includes profit because no business is sustainable if you aren’t successful too.
Why do you think businesses like TOMS, with a strategy that speaks to the heart, can be so successful - even though competing in a very tough market?
Strategies that speak to the heart have a stronger opportunity now because we live in the world of VUCA now : volatile uncertain complex ambiguous. There are so many issues at play that it can simply just not be business as usual ever again. Consumers are voting with their wallets more and more, products are not the only motivating factor any more. And big chest beating brands seriously need to rethink, because it is a world of peer-to-peer and no more hierarchy.
Which professional failure has been the most transformative for you?
It is a combination of professional and personal, I took a job that felt like the right call but it took me away from my kids. I had to move but they did not. The job did not work out positively and I suffered a lot. It helped me acknowledge that if you are unhappy, a job won’t fix it. You need to work on yourself internally and then the external factors, because no matter where you move, your demons move with you.
Which advice would you give to the 20-year-old you?
You deserve so much more than you think you do! Dream big!
What is your favourite podcast?
Rewilding by Ella Grace Denton and Super Soul with Oprah.
Which book would you recommend to read and why?
Women who run with the Wolves by Clarissa Pinkola Estes : it's been my favourite book for over 20 years. It helps you connect to your wild authentic self.
What are you going to speak about at the Wisdom in Business event?
I am still figuring that out, but I guess that’s what I will talk about. Figuring it out : as a person in general, and as a leader in business with purpose.
is the beginning of all wisdom.
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